SingleCut – Big in Japan IPA

Editor, Animation, Layout // In-market: May 2019
Zulu Alpha Kilo // AD: Kevin Sato, CW: Vinay Parmar, AS: Erin McManus, PM: Houng Ngui
Illustration: Ty Dale

BIG IN JAPAN IPA packaging pays tribute to four rock songs that literally became big in Japan. Visual clues for the songs’ famous titles and lyrics were artfully arranged within QR codes on four unique beer labels. For this project I was tasked with animating the illustrations from the can labels. The animations lived on the SingleCut brand Instagram Stories for 24 hours and were gamefied by encouraging people to guess the song as different parts of the clue were highlighted.

One Club – Zulu Alpha Kilo Holiday Card

Editor, Animation, Layout // In-market: December 2020
Zulu Alpha Kilo // AD: Zak Mroueh, CW: Christina Roche, PM: Houng Ngui

Goldfish – Flavour Blasted

Editor, Animation, Layout // In-market: December 2020
Zulu Alpha Kilo // AD: Philippe Visaya, CW: Victoria Lee, PM: Rebecca Adams

Responsible Gambling Council

Editor, Animation, Layout // In-market: September 2020
Zulu Alpha Kilo // AD: Bhavik Gajjar

Fuzz Wax Bar – The Queen Victoria

Animation // In-market: May 2019
Zulu Alpha Kilo // AD: Michael Romaniuk, CW: Patrick Godin

Project Description: The Victoria Day long weekend in May is the unofficial start of summer (and waxing season). It’s historically the celebration of Queen Victoria’s birthday. To celebrate all these things, Fuzz Wax Bar offered free “stiff upper lip” waxes at one specific store in its chain, serendipitously located on Queen Street. Posters of Queen Victoria with a strategically placed tearaway “waxing” strip were spread in the vicinity of the neighbourhood to let Torontonians know it was time to shed that winter fuzz.

As part this project, I helped create an animation for the Fuzz Wax Bar brand social channels. A fun simple animation that revealed a code word that viewers could use to get a free upper lip wax for the week around Victoria Day. Wax off that stiff upper lip!

Avrio Health Canada // Betadine – Feel the Sign

Editor, Animation, Layout // In-market: June 2018
Zulu Alpha Kilo // AD: Kevin Sato, CW: Vinay Parmar

As part of the new “Feel the Sign” campaign I was tasked with adapting TV commercials and creating some animation composites for social. This entailed adding in animations and text to tell a story for a much shorter medium. There was some motion tracking and expressions used to make everything feel scratchy, urgent, and irritated so even the social posts needed some of that sweet Betadine relief.

Bell Canada – Unlimited Data

Animation, Layout // In-market: June 2019
Zulu Alpha Kilo // AD: Simon Stuart, CW: Samantha Harris

Bell Canada is releasing a new unlimited data plan. We were asked to do some social static posts to support this announcement. An additional ask for a simple animation to add a little something something to the announcement was added on near the end of the timeline. With only a few hours we managed to making someone sleek and subtle.

Tim Hortons – Roll Up the Rim 2019

Editor, Animation, Layout // In-market: February 2019
Zulu Alpha Kilo // AD: Sarah Quinto, CS: Julia Forrester

Bell Canada – Samsung Triple Lens

Editor, Animation, Layout // In-market: June 2019
Zulu Alpha Kilo // AD: Elliot Riordan, CW: Marco Buchar

Tim Hortons – World Juniors

Animation, Layout // In-market: December 2018
Zulu Alpha Kilo // AD: Freya MacIsaac, CW: Luke McNeill

My first big test in animation was a massive project for the Hockey World Junior’s. Tim Hortons wanted to create a series of animations to tie in with a bunch of lines to react to however the tournament was going. Since the tournament was over the holidays we had to prep for every eventuality and have videos ready for all of they channels. The timeline was tight, but we managed to pull some pretty nice together within it. However, they never went to market. Client decided to go in a different direction and I had to be pulled off onto another projects.

Interac – How To

Animation, Editing // In-Market: August 2020
Zulu Alpha Kilo

Interac came to Zulu wanting a series of “How to” and “Warning” videos for their different products. Very simple animations and edits to live on the variety of social media platforms they utilize.

Similar to a digital layout project I was given one concept layout and required to roll out the different sizes and content for the remainder. There were a total of 9 different versions that needed to be in two languages at three sizes. I am sharing just 3 of those versions here.

Bell Canada – Bell Roaming

Animation, Layout // In-market: May 2018

One of my first foray’s into animation using After Effects. It shall remain here as an example of where I started, and where I ended up. Considering my inexperience it ended up working out quite well. The plane flying from phone to phone is something I am still particularly proud of. And something I wish I could do again with the knowledge and experience I have gained since.